*Just to clarify naked is a smoothie drink*
I have a couple of ideas, a naked ad, skittles or one of the beauty products from the company called tropic.
If I did the naked drink ad i do have some idea of what would happen,
1. Someone is late to something they say "sorry I was late, I was getting naked" then everyone has a confused look, then the person who was late pulls out their naked drink.
2. As I've looked at most smoothie ads they are in the middle of nowhere so in the ad someone could be out in the middle of nowhere drinking naked just like a medium close up and it appears they are naked then there is a shot of them having a pick-nick then they put the naked down with like 2 other naked drinks behind it like most of the smoothie ads I've seen.
3. Another idea would be a person in a shop, in the meal deal section picking a meal deal, but the user is not shown the isle, the person is thinking to themselves, ''should I get naked?'' then hesitating a bit. They make a decision and pick up the drink, will be clear to the user that they picked up a Naked drink. They walk off to pay leaving the user with the screen ''get naked, it's only natural'' and maybe at the side the drink and 2 other flavours.
I have a couple of ideas, a naked ad, skittles or one of the beauty products from the company called tropic.
If I did the naked drink ad i do have some idea of what would happen,
1. Someone is late to something they say "sorry I was late, I was getting naked" then everyone has a confused look, then the person who was late pulls out their naked drink.
2. As I've looked at most smoothie ads they are in the middle of nowhere so in the ad someone could be out in the middle of nowhere drinking naked just like a medium close up and it appears they are naked then there is a shot of them having a pick-nick then they put the naked down with like 2 other naked drinks behind it like most of the smoothie ads I've seen.
3. Another idea would be a person in a shop, in the meal deal section picking a meal deal, but the user is not shown the isle, the person is thinking to themselves, ''should I get naked?'' then hesitating a bit. They make a decision and pick up the drink, will be clear to the user that they picked up a Naked drink. They walk off to pay leaving the user with the screen ''get naked, it's only natural'' and maybe at the side the drink and 2 other flavours.
Title/Product:
''get naked, it's only natural'' Naked smoothie drink
Theme:
''get naked'' pun or play on words, comedic. As it is
cold and dark this time of year, I won't be able to do my 2nd idea.
3 print campaigns:
All of these will have to play on words from the ad on
them
Web banner
Poster
Billboard
In
the kitchen, Friend #1 goes up to the serving window and shows the Naked
drink
My survey got different results to my original demographic that I predicted, I only just now, after filming and finalising a couple of things, that I have had a chance to analyse the results. Everything I did in my ad was based off of the demographic I had predicted, so my ad probably wouldn't appeal to them because my results show that most of the participants were 16+ and rarely buy smoothies
Script
Characters – friend #1 and #2
Interior: Friend #1 and #2 are sitting together talking on the sofa. The lighting is average a bit lighter to liven the ad up.
Friend #2: can I have a drink?
Friend #1 gets up and walks to the living room door and enters the kitchen, they then open the fridge door and asks
Friend #1: should I get Naked?
In the living room, Friend #2 looks up in confusion then says
Friend #2: excuse me!?
In
the kitchen, Friend #1 goes up to the serving window and shows the Naked
drink
Friend #2: oh, yeah sure? *still
a bit confused but relieved*
In kitchen, Friend #1 places two glasses on the counter top and pours the naked drink into the glasses.
Hopefully a more professional one,
The working Title of my project is "should I get Naked?"
Genre - Advert
Target Audience - 16 to about 25, both genders
Outline -
Character Breakdown - There are 2 people in this advert, Friend #1 and #2. Both are females, 17 and are college students.
Visual Elements –
Lighting - natural light from the window as the student type, during the day don't have crazy lighting.
Editing - Will just need cuts from shot to shot, might try the ''woosh'' transition
Setting - Living room, roundish sofa then in the kitchen, fridge, a normal living room anyone would really have, Maybe a Student shared house.
Props - the Naked drink and 2 glasses
Costume - clothes? average student wear, busy working hard.
Graphics - There will be an end card with the caption "get Naked, its only natural''
Audio Elements -
The 2 characters will be talking then friend #2 will ask ''I'm thirsty, got anything to drink?''
Genre - Advert
Target Audience - 16 to about 25, both genders
Outline -
Character Breakdown - There are 2 people in this advert, Friend #1 and #2. Both are females, 17 and are college students.
Visual Elements –
Lighting - natural light from the window as the student type, during the day don't have crazy lighting.
Editing - Will just need cuts from shot to shot, might try the ''woosh'' transition
Setting - Living room, roundish sofa then in the kitchen, fridge, a normal living room anyone would really have, Maybe a Student shared house.
Props - the Naked drink and 2 glasses
Costume - clothes? average student wear, busy working hard.
Graphics - There will be an end card with the caption "get Naked, its only natural''
Audio Elements -
The 2 characters will be talking then friend #2 will ask ''I'm thirsty, got anything to drink?''
then friend #1 goes into kitchen and asks ''should I get naked?'', friend #2 is either going to say ''yeah'' or ''WHAT!''. There will be dialogue and the caption at the end. I don't think I'll put any music in the ad but I may try it out during editing, it would be really quiet just in the background.
Rationale -
My first idea was to be a normal smoothie/ healthy drink ad where someone is drinking it on a picnic blanket in the middle of nowhere, some of the ads I looked at where in the middle of nowhere, some in a fruit field. Another idea was that the drink is called Naked so maybe could use that to create a funny advert. the third idea is a bit more casual and would be a bit funny.
Primary and Secondary research -
When looking for Naked ads I could find and official ones, only ones made by people themselves and all of the ones I looked at seemed to have a play on words of ''get naked''.
Other smoothie ads such as Innocent, in most of there ads they advertised how healthy they were and the goodness they can give you in one drink. In one of their ads was the drink flying around like a super hero, satisfying peoples hunger mostly when they were about to eat something sweet like cake or a pastry and another was showing what the profits of the drink do as it goes to a charity that helps a family buy a cow, which grows crops, which they can sell, so they can buy a bike for their son to go to school, so he can become and engineer.
Requirements and Resources -
A camera which Jasmine will borrow and as we are filming at the same location, so can use the same one, I have asked 3 people to act, I need 2 of them, 1 of them will be a backup in case one of them can't do it. Ill need to buy some NAKED on the day would be nice, to keep it fresh looking. 2 glasses to pour the NAKED into.
Constraints and Contingency -
Bad lighting - might get dark before we finish
Tripping - on the tripod or clutter that doesn't exist in Jasmine's house
Legal and Ethical Considerations -
If I use music I would use I'm going use royalty free music, I will test out music in my ad while editing.
Rationale -
My first idea was to be a normal smoothie/ healthy drink ad where someone is drinking it on a picnic blanket in the middle of nowhere, some of the ads I looked at where in the middle of nowhere, some in a fruit field. Another idea was that the drink is called Naked so maybe could use that to create a funny advert. the third idea is a bit more casual and would be a bit funny.
Primary and Secondary research -
When looking for Naked ads I could find and official ones, only ones made by people themselves and all of the ones I looked at seemed to have a play on words of ''get naked''.
Other smoothie ads such as Innocent, in most of there ads they advertised how healthy they were and the goodness they can give you in one drink. In one of their ads was the drink flying around like a super hero, satisfying peoples hunger mostly when they were about to eat something sweet like cake or a pastry and another was showing what the profits of the drink do as it goes to a charity that helps a family buy a cow, which grows crops, which they can sell, so they can buy a bike for their son to go to school, so he can become and engineer.
Requirements and Resources -
A camera which Jasmine will borrow and as we are filming at the same location, so can use the same one, I have asked 3 people to act, I need 2 of them, 1 of them will be a backup in case one of them can't do it. Ill need to buy some NAKED on the day would be nice, to keep it fresh looking. 2 glasses to pour the NAKED into.
Constraints and Contingency -
Bad lighting - might get dark before we finish
Tripping - on the tripod or clutter that doesn't exist in Jasmine's house
Legal and Ethical Considerations -
If I use music I would use I'm going use royalty free music, I will test out music in my ad while editing.
My survey got different results to my original demographic that I predicted, I only just now, after filming and finalising a couple of things, that I have had a chance to analyse the results. Everything I did in my ad was based off of the demographic I had predicted, so my ad probably wouldn't appeal to them because my results show that most of the participants were 16+ and rarely buy smoothies
On this page you have outlined your idea, you have discussed your inspiration and how your idea has developed. Very good. You script outlines that narrative, this could be presented in the professional script format. If you need reminding of what this looks like, ask me. Your treatment is basic and could be developed further, remember that it is meant to fully detail your idea so that someone else can visualise it. Revisit it and explain why you are using natural light or why you are setting it in a living room? Justify all your decisions and how that might be targeting your audience.
ReplyDelete